FTA...
Calacanis says YouTube can currently generate about $2 to $4 per 1,000 views, depending on the video. So a video that costs $500 to produce would need to be viewed about 160,000 times to break even at a $3 per 1,000 views revenue rate. Not unreasonable over a several years for highly searched terms.
Running a service is hard. One of the reasons I like building native mobile apps that integrate with existing cloud services is because I'm not on the hook to run operations. We're exploring a SaaS offering for marketers at OnePlane. The part we're stuck on is the ops piece -- not building the app. That really is the hard part. Tumblr went down last month. That situation was interesting since they just recently started taking money. Now there is a different expectation with their customers. Bottom Line: Be ready before you sign up customers and take their money for your shiny new software service. They'll expect it.
Better To Rent (in order): New York, Seattle, Kansas City, San Francisco, Memphis, Los Angeles, Fort Worth, Oakland, Portland, Albuquerque
Better To Buy (in order): Miami, Las Vegas, Arlington (Texas), Mesa (Arizona), Phoenix, Jacksonville, Sacramento, San Antonio, Fresno, El PasoInteractive Version Here: http://trulia.movity.com/rentvsbuy/
Infographic Here (PDF): http://bit.ly/hqacpr
Here's a sample video using the new Vid.ly service.
Update: Posterous won't let me embed the HTML5 tag. Here's a link to the video.
We need to do a better job breaking out the numbers behind the numbers. It's that second layer where much of the insight can be made. Stating that the US unemployment rate is 9.4% is almost a worthless stat. What would be more powerful would be a chart or interactive tool that showed where the highs and lows drove that number based on factors such as: Age, Gender, Location, Ethnicity, Education Level and Profession. This approach won't work well for cable news, but it would help us more quickly identify the true challenges. In this simple example it's obvious that education plays a huge factor, but there is still plenty of additional insight to be gained from our data.
"Everyone wants to understand art. Why not try to understand the song of a bird? Why does one love the night, flowers, everything around one, without trying to understand them? But in the case of a painting people have to understand. If only they would realize above all that an artist works of necessity, that he himself is only a trifling bit of the world, and that no more importance should be attached to him than to plenty of other things which please us in the world, though we can't explain them. People who try to explain pictures are usually barking up the wrong tree."
