Netflix Hits The S&P

Netflix is joining the Standard & Poor's 500 index.  Wedbush Securities feels they're over valued and puts their 12-month price target at $78 per share.  The stock closed today at $194.  Ouch.  I don't agree with the $78 price target, but do think they are overvalued.  Regardless, they will continue to get my $20 per month -- even if their streaming licenses are reduced to 'I Love Lucy' and 'Perry Mason'.  I'm a fan.

Ironically, while Netflix continues to transform digital media two of the three companies that got the boot from the S&P (The New York Times Co. and Eastman Kodak) have been disrupted by it.

Commercial Marketing Doesn't Have To Suck

Acrobat_hats
But most of the time it does.  Take this Adobe ad for instance.  Become a wizard?  Really?  Yeah, I get it.  The Acrobat logo looks like a wizard's hat.  Still not working for me.  I know a lot of you commerical marketers want cool consumer-like campaigns.  Please stop that.  Your brand can become more approachable, personable and genuine without pretending to be cool, hip or funny.  Even if you land the cool/hip/funny stuff you might just end up with more attention, but not more sales.  Last time I checked, most of us where in business for the latter.

Cloud Storage For Real Stuff

StorageByMail offers an interesting service for people looking to store their stuff.  How does it work?  You send your stuff through the mail (USPS) to the company's central warehouse and they store it for you.  It doesn't look that affordable on the surface.  However, when you load in the full costs for alternatives like self-storage and the price isn't bad.  Good option for people who need to store a small amount of stuff for a short period of time.

http://www.storagebymail.com/